The Crown Jewel crown emblem
Partner with the program

Sponsorship opportunities

Align your brand with one of reining's most transparent and forward-thinking incentive programs — reaching breeders, stallion owners, horse owners, trainers, and competitors at the High Roller Reining Classic in Las Vegas.

Why sponsor

Visibility where it counts

A premier stage

The Crown Jewel Futurity anchors the High Roller Reining Classic — a marquee NRHA Category 6 event with growing purses and national attention.

Engaged audience

Reach an audience of breeders, stallion owners, trainers, and owners both on-site and across social media and live-stream coverage.

Aligned values

Be part of a program built on transparency and long-term growth — a story sponsors are proud to stand behind.

Ways to partner

Sponsorship levels

Full tier benefits and deliverables are being finalized for 2026. The Stallion Sponsorship below is a defined program option; broader event packages are available on request.

Defined option

Stallion Sponsorship

$2,500

per stallion · per year

  • Satisfies the annual stallion participation requirement
  • Recognition as an Official Crown Jewel Stallion Sponsor
  • Executed in the name of the participating stallion
  • Paid in full by August 15
Event package

Presenting & division sponsors

Premium event and division-level packages with on-site signage, announcer recognition, and digital placement.

Details being finalized

Tell us your goals and we'll build a package to fit.

Custom

Bespoke partnerships

In-kind, product, awards, hospitality, and media partnerships tailored to your brand and budget.

Let's talk

We welcome creative ideas that elevate the program and your brand together.

Sponsorship benefits and deliverables are determined by Program Management and may vary from year to year.

Start the conversation

Sponsorship inquiry

Tell us a little about your goals and we'll follow up with the right opportunities. On the live site, defined sponsorships can be completed with secure digital payment.

If applicable

Prefer email? crownjewelincentive@gmail.com

Prefer a conversation?

Reach out directly.

Skip the form and email us — we'll walk you through the opportunities and tailor a sponsorship to your brand.