Zero retainage
The Crown Jewel Futurity assesses zero percent show-management competition retainage on entry fees — more of the purse stays with the competitors who earned it.
The High Roller Reining Classic · Las Vegas
THE CROWN JEWEL
The Future of Reining Incentives Starts Here.
The Crown Jewel Incentive Program was created to reward participation, increase the marketability of horses and stallions, and create long-term value for breeders, stallion owners, horse owners, competitors, and industry professionals.
2026 Level 4 Open · Added Money
$0
minimum added money, every Founding Year (2026–2029)
0%Show Mgmt Competition Retainage
Top 5Nominator Incentive Payouts
60 / 40Stallion & Horse Split
The idea
Built to elevate
the whole industry.
The Crown Jewel Futurity Incentive Program rewards the Nominators of horses that place in The Crown Jewel Futurity, held during the High Roller Reining Classic in Las Vegas, Nevada.
It is designed to be simple, transparent, and inclusive — with no stallion nomination required for a horse to compete in The Crown Jewel Futurity during the Founding Years.
Transparency, by design
Where every dollar goes
Founding Years (2026–2029): stallion nomination is not required for a horse to compete in eligible Crown Jewel Futurity divisions — but it is required to be eligible for certain Crown Jewel Incentive payouts.
Nominations
Founding Years horse nomination fees
The Fund
Crown Jewel Incentive Fund
60 / 40
Stallion & Horse Nominators
A stallion can be nominated by its owner or, after the owner-exclusive window, through the Third-Party Stallion Nomination option. See the Terms & Conditions for full nomination details.
Why it's different
Advantages you can see
No roster requirement
Open to all stallions, regardless of production history — emerging and proven stallions participate on equal footing. During the Founding Years, stallion nomination is not required for a horse to enter and compete.
A purse that grows
Significant added money today and long-term purse growth leading up to the Crown Jewel Nominated divisions beginning in 2030.
Nominators are rewarded
The Incentive Fund rewards the Nominators — recognizing everyone who shapes the next generation.
The Las Vegas stage
Held at the High Roller Reining Classic — an NRHA-approved Category 6 Level 4 & Level 2 Open Futurity for 3-year-olds, with no waiting period.
Paid on verification
Incentive payouts are issued following verification of results, eligibility, and required tax documentation.
Founding Years 2026–2029
Watch the purse climb
Projected total Level 4 Open purse as participation grows across the Founding Years. Explore every figure — by level and year — in the payouts explorer.
2026
$0
2027
$0
2028
$0
2029
$0
Projected figures are estimates only, based on assumed entry and nomination numbers. Actual payouts may vary based on final nominations, entries, funding, and program participation.
The roadmap
From Founding Years
to the Nominator Program.
The Crown Jewel is built in deliberate stages — establishing a destination event first, then layering in the Nominator Incentive divisions once the foundation is set.
Read the full program2026
The Crown Jewel Futurity launches
$100,000 added Level 4 Open and $10,000 added Level 2 Open for 3-year-olds, with zero competition retainage. Horse nomination fees seed the Founding Years Incentive Fund.
2027
Offspring nominations open
Offspring nominations begin — positioning offspring to compete in dedicated Crown Jewel Nominated divisions beginning in 2030. The Stallion Service Auction debuts each January.
2028–29
Purse & participation grow
Added money and nominations build year over year, expanding incentive payouts to Nominators.
2030
Crown Jewel Nominated divisions debut
The dedicated Crown Jewel Nominated divisions arrive, rewarding nominated offspring and the Nominators behind them.
Compete in 2026
Two Open Futurity levels
NRHA-approved Category 6, for 3-year-old horses of show age. No waiting period.
Level 4 Open
$100,000 Added Futurity
The flagship division. Entry $1,000 · Judges fee $150 · Nomination $250. Zero show-management competition retainage.
Projected 1st-place payout in 2026: $44,711, climbing toward $72,500+ by 2029.
Enter Level 4Level 2 Open
$10,000 Added Futurity
A strong stage for developing programs. Entry $300 · Judges fee $150 · Nomination $250. Zero show-management competition retainage.
Projected 1st-place payout in 2026: $6,553, climbing toward $25,000+ by 2029.
Enter Level 2Beginning 2027
The Stallion & Offspring Nominator Incentive
Nominate your stallions and offspring today to help shape the next generation of reining — and position their offspring to compete in dedicated Crown Jewel Nominated divisions beginning in 2030.
Claim your place in the crown.
Enter the Futurity, nominate your stallion or offspring, or partner with us as a sponsor. The next generation of reining starts here.