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Stallion Service Auction

Crown Jewel stallions

The Stallion Service Auction is one of the ways stallion owners participate in The Crown Jewel Incentive. Below is the current 2026 nomination status, and the submission for the 2027 auction.

The Crown Jewel Stallion Partnership

More than a listing — a platform.

The Crown Jewel Stallion Partnership delivers year-round exposure through professional media, digital marketing, livestream promotion, event branding, and breeder outreach. The goal is simple: increase visibility, enhance marketability, and help participating stallions build stronger breeding programs.

The signature program

Elevate the Horse. Elevate the Brand.™

Elevate the Horse. Elevate the Brand.™ is The Crown Jewel Incentive's signature promotional program designed to showcase every horse entered in The Crown Jewel Futurity. Each entry receives a professionally produced promotional reel highlighting the horse's pedigree, accomplishments, ownership, breeder, and training program. These reels are featured across The Crown Jewel social media platforms leading up to the event, displayed on digital media boards throughout the High Roller Reining Classic, and aired during the event livestream, providing meaningful exposure to owners, breeders, stallion owners, trainers, sponsors, and prospective buyers. The program is designed to increase visibility, enhance marketability, and celebrate the people and horses that are shaping the future of reining.

Tier I · Included with nomination

Crown Jewel Stallion Partner

Included with the $2,500 annual nomination, every nominated stallion receives a full season of recognition, promotion, and event exposure.

◆  $2,500 annual nomination ◆  Est. $6,000+ marketing value

Official Recognition

  • Crown Jewel Stallion designation
  • Official digital badge / logo
  • Listing on The Crown Jewel website
  • Stallion profile page
  • Link to breeding information
  • Current breeding fee
  • Owner contact information
  • Social media links

Digital Promotion

  • Introduction post announcing stallion nomination
  • Annual Stallion Spotlight post
  • Inclusion in The Crown Jewel Stallion Directory on the event's official website
  • Eligibility for "Stallion of the Week" features
  • Inclusion in email newsletters
  • Inclusion in the Elevate the Horse. Elevate the Brand.™ program

Event Exposure

  • Recognition during the High Roller Reining Classic
  • Stallion banners displayed in the main and Priefert arenas, banners provided by stallion nominator
  • Recognition on event livestream graphics
  • Recognition on the official nominated Stallion signage
  • 10' x 10' display space on the arena concourse in the designated Crown Jewel Stallion Showcase area
  • 30 second commercial, provided by stallion nominator, broadcast over the event's official livestream
  • PA announcements during event

Direct Financial & Business Benefits

  • Eligible for Stallion Nominator Incentive payouts
  • Opportunity to increase breeding demand through year-round exposure
  • Increased visibility for sale offspring
Tier II · Exclusive brand partnership

Crown Jewel Stallion Legacy Partner

In addition to every Crown Jewel Stallion Partner benefit, Legacy Partners receive an exclusive, concierge-managed brand partnership across Crown Jewel media all year long.

◆  $5,000 package

In addition to all Crown Jewel Stallion Partner benefits

  • Exclusive "Presented By" branding on one Crown Jewel digital content series (such as Stallion Spotlight, Foal Friday, Breeding Season Updates, or Behind the Bloodlines)
  • Four professionally produced Elevate the Horse. Elevate the Brand.™ reels throughout the year, featuring nominated offspring, sale prospects, and/or the stallion
  • Custom documentary-style feature video highlighting the stallion, breeding program, and the people behind it
  • Priority placement on the Crown Jewel website, digital stallion directory, and event media
  • Premium event branding, including arena signage and recognition during championship presentations
  • Exclusive livestream commercial package with multiple scheduled broadcasts during the High Roller Reining Classic
  • Dedicated email campaign to The Crown Jewel database promoting the stallion or breeding program
  • Featured breeder interview published on The Crown Jewel's website and social media channels
  • VIP hospitality package with CINCH Saloon reserved seating, hospitality access, and guest passes

Platinum Marketing Concierge

A dedicated Crown Jewel marketing coordinator will work with the stallion breeding manager throughout the year to schedule promotions, announce foal crops, highlight show results, and coordinate campaign timing.

The Crown Jewel believes great stallions deserve more than recognition — they deserve meaningful promotion. Through professional media, digital marketing, livestream exposure, and year-round storytelling, our mission is to elevate the horse, elevate the brand, and create lasting value for the breeders, owners, and bloodlines shaping the future of reining.

2026 competition year

Stallion nomination status

Based on the results of the 2026 High Roller Reining Classic Stallion Service Auction. Full nomination requires satisfying the $2,500 annual Crown Jewel Incentive nomination requirement.

StallionOwner / donor2026 nomination status
Inferno 66Toyon Ranch ◆ Fully nominated
Dun It For WhizkeyToyon Ranch Balance due $1,475
Gunner Dun It AgainToyon Ranch Balance due $1,375
Gunna StopToyon Ranch Balance due $1,000
Spooks N JewelsAndrea & Tish Fappani ◆ Fully nominated
Spooks Gotta OutfireClemerson Barbalho Balance due $1,350
Maytheforcebewhizyou7 Lakes Balance due $1,450
Jerseys Baby Driver7 Lakes Balance due $1,500
Mark My Word7 Lakes Balance due $850
Shiners DiamondsJose Zarate Balance due $1,550

Based on the 2026 High Roller Reining Classic Stallion Service Auction results, in accordance with The Crown Jewel Incentive Terms & Conditions, Inferno 66 and Spooks N Jewels have achieved full nomination status for the 2026 competition year. All other donated stallions currently have a balance due to satisfy the $2,500 annual Crown Jewel Incentive participation requirement. Stallion owners or third-party nominators may remit the remaining balance to obtain full nomination status and eligibility for associated program benefits.

Completing a nomination

Three ways to reach full nomination

A stallion is fully nominated for a competition year once the $2,500 annual participation requirement is satisfied through any of these methods.

Method 1

Sponsorship

A minimum $2,500 sponsorship to The Crown Jewel Futurity, executed in the name of the participating stallion. Paid in full by August 15.

Method 2

Service donation

Donate a breeding service to the Stallion Service Auction. If it sells for under $2,500, the owner may remit the difference by August 15 to complete nomination.

Method 3

Third-party nomination

If unsatisfied by August 15, any individual or entity may nominate the stallion by paying the $2,500 fee through the official website. The nominator of record then earns the stallion incentive payouts.

Important: for stallion-based incentive payouts, only the Nominator of record is eligible to receive distributions. If the stallion owner is not the nominator, the owner has no claim to that stallion's incentive payout for the applicable year.
January 2027 auction

2027 Stallion Service Donation

Submit a stallion for the 2027 Crown Jewel Futurity Stallion Service Auction. Donated services must be submitted by December 31 and are offered through the online auction before January 30.

Payouts are made payable to the registered owner of the stallion. Donated breeding services carry a minimum participation value of $2,500. Program Management determines the official final sale value and reserves sole discretion over auction procedures.
Acknowledgement
Acknowledgement
Stallion owners

Put your stallion in front of the reining world.

Sponsor the Futurity or donate a service — and earn incentive payouts when your offspring place Top 5.

Explore sponsorship How participation works