I'm competing in 2026
You have a 3-year-old ready for the Futurity. Enter the Level 4 or Level 2 Open at the High Roller Reining Classic — zero show-management retainage, no waiting period.
Enter the FuturityThe Future of Reining Incentives Starts Here.
The Crown Jewel Incentive Program was created to reward participation, increase the marketability of horses and stallions, and create long-term value for breeders, stallion owners, horse owners, competitors, and industry professionals.
The Crown Jewel Futurity Incentive Program rewards the Nominators of horses that place in The Crown Jewel Futurity, held during the High Roller Reining Classic in Las Vegas, Nevada.
It is designed to be simple, transparent, and inclusive — with no stallion nomination required for a horse to compete in The Crown Jewel Futurity.
The Crown Jewel rewards everyone who shapes a reining horse. Start with the one that sounds like you.
You have a 3-year-old ready for the Futurity. Enter the Level 4 or Level 2 Open at the High Roller Reining Classic — zero show-management retainage, no waiting period.
Enter the FuturitySatisfy the annual participation requirement through sponsorship, a donated breeding service, or Third-Party Stallion Nomination — and earn stallion incentive payouts as the Nominator of record.
Nominate a stallionNominate an offspring beginning in its birth year. The earlier you nominate, the lower the fee — and your payout rights hold even if the horse is sold before it shows.
Nominate an offspringNot sure yet? See how the Nominator Incentive works.
Stallion nomination is not required for a horse to compete in eligible Crown Jewel Futurity divisions — but it is required for the stallion's Nominator to be eligible for stallion incentive payouts.
A stallion can be nominated by its owner or, after the owner-exclusive window, through the Third-Party Stallion Nomination option. See the Terms & Conditions for full nomination details.
The Crown Jewel Futurity assesses zero percent show-management competition retainage on entry fees — more of the purse stays with the competitors who earned it.
Open to all stallions, regardless of production history — emerging and proven stallions participate on equal footing. Stallion nomination is not required for a horse to enter and compete.
Significant added money today and long-term purse growth leading up to the Crown Jewel Nominated divisions beginning in 2030.
The Incentive Fund rewards the Nominators — recognizing everyone who shapes the next generation.
Held at the High Roller Reining Classic — an NRHA-approved Category 6 Level 4 & Level 2 Open Futurity for 3-year-olds, with no waiting period.
Incentive payouts are issued following verification of results, eligibility, and required tax documentation.
Projected total Level 4 Open purse as participation grows from 2026 through 2029. Explore every figure — by level and year — in the payouts explorer.
Projected figures are estimates only, based on assumed entry and nomination numbers. Actual payouts may vary based on final nominations, entries, funding, and program participation.
The Crown Jewel is built in deliberate stages — establishing a destination event first, then layering in the Nominator Incentive divisions once the foundation is set.
Read the full program$100,000 added Level 4 Open and $10,000 added Level 2 Open for 3-year-olds, with zero competition retainage. Horse and offspring nominations open, seeding The Crown Jewel Incentive Fund.
Donated stallion services are offered at auction each January, and nominations build — positioning offspring to compete in dedicated Crown Jewel Nominated divisions beginning in 2030.
Added money and nominations build year over year, expanding incentive payouts to Nominators.
The dedicated Crown Jewel Nominated divisions arrive, rewarding nominated offspring and the Nominators behind them.
NRHA-approved Category 6, for 3-year-old horses of show age. No waiting period.
The flagship division. Entry $1,000 · Judges fee $150 · Nomination $250. Zero show-management competition retainage.
Projected 1st-place payout in 2026: $44,711, climbing toward $72,500+ by 2029.
Enter Level 4A strong stage for developing programs. Entry $300 · Judges fee $150 · Nomination $250. Zero show-management competition retainage.
Projected 1st-place payout in 2026: $6,553, climbing toward $25,000+ by 2029.
Enter Level 2Enter the Futurity, nominate your stallion or offspring, or partner with us as a sponsor. The next generation of reining starts here.